Feb 14, 2018 By: yunews
Katz School鈥檚 Maria Blekher Discusses the Value of Olympics Marketing
As marketing for the Winter Games reaches fever pitch, the question arises鈥搘hat is the long-term return on investment for these expensive campaigns?
Dr. Maria Blekher, director of the master's in marketing program at YU鈥檚 Katz School talks about various marketing approaches used during the Olympic Games. In her conversation with MS in marketing student and Sy Syms School of Busines alum Michael Altaras, Blekher discusses how companies determine whether to invest in Olympics marketing campaigns, what types of long-term effects this type of marketing can have on the brand and the ever-changing advertising landscape.
